After the success of VTC and meal delivery, Uber is embarking on a new adventure with on-demand development. Taking advantage of the rise in power of generative AI and the shortage of talent in the tech sector, the company is committed with its recent division: Scaled Solutions.

Scaled Solutions: A new division for intelligent outsourcing

Scaled Solutions operates as a digital services company (DSC), allowing businesses to delegate the development of artificial intelligence solutions. Unlike a simple initiative, it relies on an internal Uber team, which was initially created to manage the annotation of its VTC and delivery service applications.

• Validation of road maps
• Translation of applications for various markets
• Digitizing restaurant menus for Uber Eats

This approach is reminiscent of the creation ofAmazon Web Serviceswhich was able to take advantage of internal resources to develop new solutions. According to Bloombergthe Scaled Solutions team is located in the United States and India, offering support tailored to specific customer needs.

Strategic partners for Scaled Solutions

Scaled Solutions is already attracting renowned clients. Among them, the start-up Aurora Innovationspecialized in autonomous driving for heavy goods vehicles, and Nianticthe creator of Pokémon Gowhich seeks to develop 3D understanding models via user data.

Uber works with Aurora to classify elements encountered on the road, such as:

• Pedestrians
• Vehicles
• Various obstacles

For Niantic, Uber takes care of verifying the quality of geolocation data, an essential process to improve their service and the accuracy of the information provided to users.

A strategy focused on AI adaptability

Uber’s strategy is based on the adaptation of AI services to local markets, which involves an active recruitment process. Job advertisements are reportedly underway in India, the United States, Canada, Poland and Nicaragua, according to sources.

This effort demonstrates that the demand for specific skills in the field of generative AI continues to grow. Beyond the simple provision of services, Scaled Solutions is also interested in the evaluation of language models (LLMs), for example by comparing automatically generated code.

A booming market for AI services

The growing need for artificial intelligence annotation and development services opens the way to new players. Companies like Scale AIfounded in 2016, are thriving in this niche, boasting a valuation exceeding $14 billion.

In the past, technology leaders like Google And Microsoft have used independent workers to evaluate their research results, but the arrival of generative AI now requires more specialized skills. Large tech companies such as Meta, Apple And Amazon are also taking this approach to integrate AI solutions into their services.

A promising future for Scaled Solutions

By launching Scaled Solutions, Uber is positioning itself as a key player in the field of artificial intelligence. With a strategy focused on innovation and adapting solutions to customer needs, this initiative could transform the technological landscape. The future looks bright for businesses looking to take advantage of AI, and Uber is well-positioned to support them in this transition.