Sora, ImageGen and Codex: the next wave of creative production
Sora, ImageGen and Codex: the next wave of creative production
8 October 2025 • 19:01


Author: OpenAI – Duration: 00:22:35
AI is changing how quickly creative ideas can become reality. In this session, we'll explain how we created a custom authoring tool for film, media, and brand campaign workflows. We'll share lessons from rapid prototyping with modern tools and offer insight into how developers can shape the future of creative production.









