Proxima leverages predictive data intelligence to revolutionize marketing strategies. Powered by AI Audiences, a feature that maximizes ad performance with predictive insights from millions of e-commerce transactions, marketers gain an unforgettable advantage. With Proxima Intelligence Beta, businesses unlock profitable growth by deepening customer understanding. This innovation not only effectively scales marketing, but also optimizes customer lifetime value, allowing brands to scale profitably without sacrificing efficiency.

Main features:

1. AI Audiences: Proxima’s flagship feature creates hyper-targeted and predictive audiences for advertising platforms, dramatically improving campaign performance based on rich first-party data from over 70 million U.S. e-commerce shoppers.
2. Predictive Analytics Intelligence (Beta): Combines analytics and generative AI to deliver enterprise-grade consumer insights, facilitating decision-making that drives brand growth, retention optimization, and value maximum of the customer’s life.
3. Shopper Universe Data: Aggregates engagement and transaction data from a network of 12,000+ e-commerce stores for qualitative insights, securely and anonymously, with strict encryption and protection measures in place.
4. Performance Metrics: Helps reduce customer acquisition costs, with 26% improvements in CPA and 31% increase in ROAS compared to on-platform targeting, enabling paid media spend 2-3x more profitable .

Use case:

1. A cosmetics brand increases its Meta ads by over 50% and sees a 20% reduction in CPAs with Proxima AI audiences.
2. Electronics Retailer Generates 59% Higher ROAS on Meta by Leveraging Proxima’s Data Intelligence.
3. A specialty fitness apparel company realizes the full potential of its acquisition strategy by effectively targeting high-value customers who would otherwise be missed.

Conclusion:

Proxima allows your business to scale its marketing efficiently and profitably. By opening growth opportunities and maximizing customer lifetime value, it reduces acquisition costs while improving advertising performance. Discover the future of data-driven marketing by adopting AI Audiences and Intelligence Beta to revolutionize your marketing tactics today.