Lately is an AI-powered social selling and brand amplification platform that helps businesses increase their visibility, engagement, and leads on social media. It uses generative AI to learn the voice of any brand or employee and turns long-form content into targeted social media posts. With Lately, businesses can leverage earned and owned media to amplify the voice of their brand and each of their employees, resulting in a 1,000% increase in social media visibility. The platform also features continuous performance loop learning to discover effective message ideas and sentence structures for increased engagement.

Main Features:

1. Social Media Visibility: Recently helps businesses increase their visibility on social media by leveraging earned and owned media. By amplifying the voices of the brand and each employee across all channels and networks, it generates relevant social media posts that cut through the noise. The results are linked to the analysis rather than being pulled out of thin air.

2. Effective messaging: With its continuous performance-loop learning capabilities, Lately discovers exact phrases, ideas and sentence structures that lead to higher engagement. This feature ensures that businesses can create content that inspires their prospects to take the desired action.

3. Social Media Engagement: Recently allows businesses to deliver high-performing text, audio, and video sound bites on social media that drive significantly increased audience action like clicks, replies, comments, or shares. This feature helps generate warm leads instead of warm leads.

Use case:

– Small Business Marketing: For small businesses looking to improve their online presence without spending too much time manually creating engaging content.

– Corporate brand amplification: Large companies with multiple employees can benefit from using Lately to amplify each employee’s unique voice while maintaining consistent branding across different channels.

– Sales Enablement: Businesses looking to increase outbound leads can use Lately’s features to increase brand visibility, combined with relevant, targeted content tailored to an engaged audience ready to convert.

Conclusion:

Leveraging artificial intelligence, Lately.AI offers a comprehensive solution for businesses to improve their social media presence and generate high-quality leads. By learning the voice of each employee and using continuous learning in a performance loop, Lately enables businesses to create engaging content that resonates with their target audience. With its AI-powered insights and customizable features, Lately enables businesses to communicate effectively across social media platforms, resulting in visibility, engagement, and ultimately, more conversions.