Episode 13 – The thinking behind ads in ChatGPT
Episode 13 – The thinking behind ads in ChatGPT


Author: OpenAI – Duration: 00:25:35
How should advertising work in an AI product? Asad Awan, one of OpenAI's advertising leads, explains how the company is approaching this decision and why it is testing ads in ChatGPT. It explains how ads are designed to remain separate from the model's response, keep conversations with ChatGPT private from advertisers, and put people in control of their experience. Chapters 00:00:29 — Mission and principles 00:04:01 — Separation between ads and responses 00:07:31 — Who will see the ads 00:08:52 — Internal input and decision-making 00:11:06 — Controls and how ads work 00:15:53 — Guardrails for sensitive conversations 00:17:33 — Skepticism to about ads 00:20:26 — Helping small businesses 00:24:13 — The future of advertising












