THE RENT Paris 2024 exhibition is witness to a spectacular transformation in the real estate sector. Artificial intelligence (AI) is not only making an appearance, it reinvents traditional practices of the sector. Real estate professionals are at a crossroads, facing new opportunities, but also new challenges.

A daily revolution: From customer relations to estimation

AI greatly simplifies the management of daily tasks. It optimizes key processes such as:

• Writing real estate advertisements
• Management of visit schedules

For example, the network ERA Real Estate uses tools CRM to facilitate this transition. At the same time, AI improves real estate valuation. By analyzing various data (past transactions, market trends, sales times), professionals can quickly access key information. This ability real-time analysis allows them to enrich their multi-expertise files.

This gain in time and efficiency frees agents to focus on human relations. Personalized customer support and advice are at the heart of their business.

Training and coaching optimized thanks to AI

At the house of ERA Real EstateAI also plays an important role in employee training. The network has integrated artificial intelligence into its training programs to create an enriched learning experience. Thanks to avatar technologies, training content comes to life:

• Around twenty practical advice videos for franchisees are already available.
• Other videos are in preparation to provide deeper support.

In addition to training, AI helps analyze team performance. ERA Real Estate uses business ratios to identify employees’ strengths and weaknesses. Thus, it can offer them tailor-made training, adapted to their specific needs.

AI at the service of humans

Although artificial intelligence opens up a new horizon of opportunities, it also brings unavoidable challenges.

According to Cyril MaurelDirector of IT Operations and Network Expansion ERA France, “the role of the real estate agent must evolve to highlight their interpersonal skills and expertise, while relying on digital tools. » This development will allow agents to adapt to the expectations of increasingly connected customers.

Continuing training therefore becomes imperative to master these new technologies. The real estate agent profession is moving towards a hybrid model, where human expertise and artificial intelligence coexist to offer optimized customer experience.

Conclusion

The RENT Paris 2024 show symbolizes a profound change in the real estate sector, marked by the growing integration of AI. By optimizing management, training and customer relations, artificial intelligence is redefining professional practices and paving the way for new perspectives for real estate agents.

This technological revolution is far from an end, it is the beginning of an era where innovation and human skills come together to create a promising future for the real estate sector.